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How to make focus your next superpower

"My experience is what I agree to attend to,” psychologist William James said in 1890.

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Phil Rosen
Sep 12, 2022

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A 2016 study revealed the average person is distracted every 40 seconds when working on their computer. 

Pair that with UC Irvine research that found it takes more than 20 minutes to re-focus after an interruption, and we have a real crisis of attention on our hands. 

Below, I’m breaking down what to do about it — and giving you first dibs to my new guide on optimizing focus. 

Let’s start with two ideas.  

  1. What you pay attention to determines what you see. 

  2. The things you see determine the life you live. 

In effect, the stuff you choose to focus on holds massive sway in how your life goes. “My experience is what I agree to attend to,” psychologist William James said in 1890. 

Since the pandemic removed the separation between work and life, our realities have blurred into overlapping experiences, with technology so embedded in our routines it’s as if we’ve never been without them. 

Now, employers expect people to produce great work in the same location they watch their kids or load laundry or cook dinner — all of which cloud our ability to pay attention. 

creative focus productivity

Whether working from home or not, distractions pull at our attention more than ever. 

That in mind, here’s what I want to share today: 

The Ultimate (Concise) Guide to Focus for Creatives: How your aim determines what you see and how you live

I hope you find the layout useful and the tactics effective. 

It is comprehensive and unique, without being long-winded.

The anecdotes about Georgia O’Keeffe’s paintings and Henry Miller’s writings, too, help bolster this guide with wisdom from two of history’s most prolific creatives.

See the complete guide here.


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Essays at the intersection of work, business, and personal growth from the desk of an award-winning journalist building a financial media startup.

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